Website Government of New Brunswick

Opportunity Type:

Who we are

The Hopewell Rocks Provincial Park is New Brunswick’s most popular natural tourist attraction and one of Canada’s great natural wonders. Located on the shores of the Bay of Fundy, home to the highest tidal range in the world, we strive to provide safe and inclusive opportunities to be in nature, inspire wellness, enjoyment, and education for all.

Hundreds of thousands of guests including film crews, writers, photographers, and scientists from all over the world come to walk the ocean floor, marvel at the sea stacks and enjoy this amazing tidal phenomenon.

Join us! Be a part of contributing to these memorable experiences for our guests that will last a lifetime.

What you will do

Reporting to the Guest Experience Manager, the successful candidate will be an Ambassador for NB Parks. You will be responsible for:

Developing, creating, and managing social media content and communication for Hopewell Rocks in both official languages
Assisting in planning, creating, and designing marketing products in both official languages
Assisting in website management and development
Working with influencers to develop compelling story ideas, in conjunction with Department’s Parks Marketing Coordinator and Travel Media team
Maintaining a safety culture through the promotion, training, and enforcement of all health and safety policies throughout the park
Hosting on-site media, and other special guests
Assisting in acting as a site spokesperson for various media
Ensuring Parks brand guidelines and relevant acts and policies are adhered to
Assuming the role of duty manager as required
Other duties as assigned
Work environment

Working shifts, including evenings, early mornings, weekends, and holidays
Working outside rain or shine
Working amongst a supportive team
We promote a scent-reduced environment
Who you are

You are someone who gets things done
You are fluent in digital marketing and media and have great knowledge of trends of various social platforms
You possess strong interpersonal and communication skills, are self-motivated with a desire to learn, and can think on your feet
You have a respect for safety
Collaboration and inclusivity drive your actions
You are approachable, helpful and enjoy making heartfelt person-to-person connections while striving to exceed our guests’ expectations
You have a love of nature and the outdoors
You are physically fit and able to walk many kilometers in a day
You are willing to learn the many facets of the site
Your attitude, skills and interests are just as important as your area of study. We are looking for diverse backgrounds that bring a combination of the following:

Need to have

Post-secondary diploma in one or more of the following fields of study: marketing, journalism, graphic design, and photography
Minimum of two (2) years of related experience in sector development
Thorough knowledge and experience working with various computer software programs (Excel Word, PowerPoint, Canva, Photoshop, Trello)
Experience in photography/videography
Demonstrated journalism, media relations, sales, and marketing skills to design, develop and present information to wide variety of people
Valid class 5 driver’s license as issued by the Province of New Brunswick
An equivalent combination of education, training and experience may be considered.
Written and spoken competence in English and French is required
Nice to have

Possession of a valid Emergency First Aid/CPR certificate
Experience in the retail industry and/or the tourism industry
General knowledge of role and management of New Brunswick Provincial Parks
Experience in fostering relationships with non-governmental agencies
Experience in preparing external communication and briefing notes

$1,698.00 to $2,370.00 bi-weekly (Pay Band 2)

Providing a safe workplace for all. Your health and safety are important to us. GNB has implemented preventative measures across the organization to ensure your health and safety.

What can GNB offer you?

Comprehensive benefits package and the Public Service Shared Risk Pension Plan
Opportunities for career growth, professional development, and training
Free access to Employee and Family Assistance Program (EFAP) and services
1 paid Volunteer Day per year to give back to your community
1.25 days/month of paid vacation
How to apply

We encourage applicants to apply on-line, by e-mail to or by mail at the following address indicating competition number R18-2022/23-88.

Department of Tourism, Heritage and Culture
Human Resource Branch
Marysville Place, 4th floor
P.O. Box 6000, Fredericton, NB E3B 5H1
(506) 453-3115

This competition will remain open until the position is filled.

We thank all those who apply, however, only those selected for further consideration will be contacted.

Equal Opportunity Employer

We are an Equal Opportunity Employer. We are committed to building a workforce that reflects the diversity of our communities in which we live and serve. We encourage and support applications from Aboriginals, persons with disabilities, and members of visible minority groups.

Let’s connect. You belong here.

Tagged as: communications, coordination, marketing

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