• Full Time
  • Remote
  • Applications have closed.

Website Sea Smart School

Opportunity Type:
Job

Are you a marketing unicorn with a bag full of magic tricks? Have you been building your career in delivering outstanding results that achieve conversions? Love to tell a story and connect with people of all ages, while making the world a better place? Sea Smart is looking for a passionate and experienced Digital Marketing and Communications Coordinator to join our mission to inspire and empower people to love and protect our oceans. This critical role will work with our committed team of staff and advisors to inspire people across Canada and beyond to become ocean heroes through compelling communications and marketing campaigns.

About Sea Smart

Sea Smart is a Vancouver-based charity that delivers innovative, engaging education programs based on science and current ocean issues to empower people to be environmental champions across Canada and beyond. Created by a marine biologist, Sea Smart’s innovative programs teach about ocean issues with an action-oriented and solutions-based approach that is much needed in this day and age when environmental problems are overwhelming and it is easy to lose hope. We are a small and mighty team of marine biologists and environmental educators who have empowered over 700,000 people in over 20 countries to become ocean heroes. Join us to power waves of change around the world!

About the Role

Sea Smart is looking for a creative Digital Marketing and Communications Coordinator who is excited to build up Sea Smart’s brand awareness and community across Canada and beyond. You will be in charge of developing and implementing a Digital Marketing Strategy that includes organic and paid ad campaigns, communications (social media, blogs, email marketing) and creating marketing assets. If you are highly motivated to achieve results, driven to do great work and adaptable to support and lead a variety of initiatives, then this is the role for you. This individual is detail oriented with first class writing skills and enjoys creating content that converts.

A great candidate for this role is self-motivated and continually researching the best channels and methods to promote digital content. They can also be described as a team player, able to catch whatever we may throw at them and run with it effectively with a strong ability to communicate clearly on all tasks and given expectations, particularly in the case of short deadlines. They also have a keen desire to learn about how we can connect kids and families to nature, boost program registrations and donations, while elevating these with proven marketing strategies.

You will thrive in this role if you:

● Are a compelling storyteller who is a self-starter, adaptable and leaves nothing but a trail of organization in their wake

● Are passionate about making the world a better place,

● Think strategically and creatively to solve problems

● Love to connect with people to share your passion and mission

 

Key Responsibilities

You are in charge of developing, managing and executing a Digital Marketing Strategy that includes:

Communications (65%)

  • Create digital marketing content in order to drive and meet campaign objectives and goals
    • Plans and creates content calendars
    • Copywrites and ensures messaging/storytelling is all adapted to various markets
  • Work with the team and external vendors (where needed) to excel marketing tactics
  • Plan, execute, and manage all social media campaigns on Facebook, Instagram and Twitter
  • Develop and implement email marketing strategies to increase conversions to program registrations or donations, including monthly newsletters to our community
  • Write monthly blogs on highly topical events or subjects to drive traffic to our website
  • Manage ongoing monthly and quarterly reporting, ensuring KPIs are being met for various channels and programs
  • Update Sea Smart website
  • Create of marketing assets for the website, email, and other platforms
  • Assist with the creation of pitch decks, presentations and communications (internal and external) collateral
  • Other duties as requested by the Executive Director

 

Organic and paid ad campaigns (35%)

● Develop and implement campaigns that will drive revenue to Sea Smart

● Plan, create, execute and manage our Google Ads account

● Be an expert in organic and paid programs to be deployed on the best platforms to reach the Sea Smart community/audience. This includes but is not limited to Facebook, Instagram and Google search (adwords, google display network etc.)

● Manage ongoing monthly and quarterly reporting, ensuring KPIs are being met for various campaigns Qualifications:

● Undergraduate degree or diploma in marketing, communications, business or related field.

● 3+ years of digital marketing experience

● Understanding of the customer purchasing journey and how to engage at each stage

● Uses creative approaches to support marketing and communications challenges

● Experience with Adobe CS and/or Canva

● Experience working with CMS like Squarespace, wordpress and others

● Knowledge and experience in executing and creating plans for owned digital and paid digital media including but not limited to: ○ Social media ○ SEM/SEO ○ Email marketing

● Demonstrates collaborative behavior and ability to maintain productive and effective working relationships with engagement, planning and creative teams

● Exhibits strong communication skills with the ability to present information in verbal, written or visual form to a variety of audiences

● Ability to take initiative and assume responsibility, and to simultaneously support multiple projects in varying stages

● Desire to understand and provide insights from data

● Strong analytical and problem-solving skills with an understanding of customer needs and the market landscape Perks

● Alternating Fridays off

● Three weeks vacation and five sick days

● Remote work with flexible hours (pending approval from the Executive Director)

● Work in a dynamic, creative, inclusive environment where your ideas, work, and contributions make a difference

● Pro-deal discounts with Sea Smart’s corporate partners

● Professional development opportunities including courses and events

Term of Appointment

Sea Smart’s core working hours are 9:00 am to 5:00 pm PST, with alternating Fridays off. The standard hours for this role will be 37.5 hours during the 5-day week, and 30 hours during the 4-day week. This position is fully remote but we require staff to attend all virtual internal and external meetings as well as be available via Slack and email during Sea Smart’s core hours. The working hours for individual staff can be flexible pending discussion and approval from the Executive Director. As an organization with client-facing roles, working with a younger and vulnerable population, we believe the COVID-19 vaccination adds a layer of protection that complements the extensive and necessary health and safety protocols that have been recommended by Public Health. With this in mind, we currently require all Sea Smart employees to be fully vaccinated. Please indicate in your application if you currently have at least two COVID-19 vaccine doses.

How to Apply

Please send your cover letter and resume to jobs@seasmartschool.com. Include in the subject line [YOUR NAME] – Digital Marketing and Communications Coordinator Application.

We thank all applicants for their interest. We will only contact the shortlisted candidates. This position will be posted until it is filled; we will review applications as they are received. Sea Smart hires on the basis of merit and is strongly committed to equality and diversity within its community and to a welcoming and inclusive workplace. People with disabilities, women, Indigenous peoples, members of racialized groups and members of other marginalized communities are highly encouraged to apply.

Please note, this position is potentially being funded by a wage subsidy, so please indicate in your application if you fulfill all of the below requirements:

● 30 years of age or under

● A Canadian citizen, permanent resident, or have refugee status

Tagged as: communications, coordination, marketing, media, youth